iPod accounts for 40% of Apple’s mobile Web traffic

The iPhone and iPad get all the press, but the iPod Touch still accounts for 40 percent of mobile Web traffic on Apple devices, and in an interesting way. The latest reports from Quantcast indicate that day-of-week usage patterns between the iPhone and iPod Touch are mirror images, with iPhone usage peaking mid-week and Touch usage spiking on the weekends. This likely is evidence of both the different audiences (older vs. younger) and types of content being consumed. Together, the two devices account for 66 percent of mobile Web traffic.

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