NBC Olympics on mobile gets 58.2 million page views

NBC’s Olympics coverage on mobile platforms generated 58.2 million page views through the first 11 days of the Vancouver games. That traffic is a 68 percent increase over the 17-day total for the entire 2008 Beijing Games. NBC’s mobile offerings include a Web site and iPhone app.
>Olympics Tally for NBC Across All Platforms (Ad Week)

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