Mutter: Print publishers can win with tablets

Reflections of a Newsosaur
Alan Mutter argues that publishers can find success on the iPad precisely because it is the “first digital platform that turns print-style substance into a strength, instead of [a] weakness.” As others have said for years, Mutter asserts that publishers failed to convert the Web into a profitable platform because they tried “shoveling the usual words, pictures and ads onto the Web” rather than create new, digital-native modes of presentation.

But with digital tablets, print publishers may have an advantage because “they have a depth of content” compared to online-only operations. “If magazine and newspaper publishers execute smartly,” Mutter says, “their unparalleled advantage will make them hard to beat.”

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.