Responding to charges that media apps on the iPad lack real innovation, Bill Couch says there is room for improvement but that it will take time to learn how best to design for digital tablets. Couch, the lead designer for USA Today’s app, directed his comments at last week’s critique by Mark Potts who said “too many of them [media companies] have fallen into that same old trap, trying to replicate a print experience on the iPad’s screen.“
Couch suggests revisiting Pott’s concerns in a year once developers and readers have some hands-on time with the iPad.
>USA Today iPad App Maximizes Familiarity, Leisurely Discovery (Poynter Online Mobile Media)
>USA Today to move to subscription iPad app (Poynter Online Mobile Media)