New York Times
Claire Cain Miller and Tanzina Vega report that Twitter will soon begin selling geo-targeted ads to local businesses. Miller and Vega spoke to new Twitter CEO Dick Costolo:
“Mr. Costolo said that next year Twitter would offer a self-serve tool for local businesses to buy Twitter ads, and is working on ways to deliver those ads based on location. It will use Internet addresses, location information that users share and clues like whether someone follows a bunch of restaurants in a particular city.”
Costolo indicated that Twitter advertising is still a work in progress but the program is exceeding expectations for audience response. If the company is able to implement a cost-effective local ad product, targeted at specific locations and users, it could become a significant competitor for local advertising dollars.