Nisenholtz: social media a “turbo charger” on NYT content

Washington Post

The head of the New York Times’ digital operation said Friday that social media networks have introduced “millions of new users” to the newspaper’s digital properties.

Speaking to Bloomberg TV’s Emily Chang, Martin Nisenholtz, the senior vice president of digital operations at the New York Times Co., said that while he saw and understood the potential impact of Google in its early days, the more recent impact of Twitter was unexpected. Nisenholtz told Chang:

“The thing that surprises me most is just the sheer power of social media in spreading the news. It’s just been an enormous turbo charger on Times content.”

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