Can magazines really afford to give away iPads the way SI gave away sneakerphones?

Fortune Brainstorm Tech
“We ran the numbers, and the news is not good,” writes Philip Elmer-Dewitt. “If Sports Illustrated were to trade a $499 iPad for a two-year subscription, they’d be shelling out the equivalent of about $20.80 a month.” || Joe Zeff responds. (He had suggested that publishers give iPads to multiyear subscribers.)

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