Philly Daily News to launch weekend edition in October

Memo from Philadelphia Newspapers CEO

April 13, 2010
TO: All Employees
FROM: Brian Tierney

On the heels of yesterday’s fabulous news of a Pulitzer Prize for the Daily News, later today we will announce that a new Daily News weekend edition will debut starting in October 2010.

This new edition is the result of reader research which identified an under- served audience of 20 to 30 “somethings.” These new readers are not now core Sunday Inquirer readers and are looking for more entertainment, gossip, sports and political stories. The style and “attytood” of the Daily News fits them perfectly.

The new edition will be edited by Michael Days and will include all the talented and now Pulitzer prize winning editorial staff. Stay tuned for more announcements about the new edition in the months ahead.

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