Coatney’s job at Tumblr is to introduce the service to big media places

Poynter Online
“[Tumblr] makes the barrier between reading something and responding to it very small, and I think that encourages people to be more conversational,” says Mark Coatney, who previously was special projects editor. “Tumblr’s also a great place for readers to convey questions to journalists, or to organizations.”

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