Study: Popular Science readers consider the magazine ‘a downtime treat’

Media Management Center researchers were surprised when focus group participants reported reading Popular Science as a leisure activity and not an educational tool. “Eighty-two percent of surveyed readers rate Pop Sci as ‘very good/one of my favorites,’” writes Abe Peck. “And the bite-sized information approach leads to four out of five readers picking it up multiple times and spending 50 minutes with it.”

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