Unilever exec: ‘iPads will save newspapers, they really will’

Marketing magazine | Poynter Online
“The sort of guys I hang out with, the iPad idiots, we’re all on them,” says Unilever chief marketing and communications officer Peter Weed. “I used to have a pile of newspapers in the morning but now I flick through my iPad.” || Mobile Media: Only a few local papers have released iPad apps.

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