Facebook Dominates Online Display Ad Market

Chart of the Day: Facebook Is Dominating The Display Ad Market
Jay Yarow and Kamelia Angelova, Silicon Alley Insider, Nov. 8, 2010

U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago
comScore, Inc., Nov. 8, 2010

“Facebook.com led all online publishers in Q3 2010 with 297 billion display ad impressions, representing 23.1 percent market share,” according to comScore. Silicon Alley Insider has taken comScore’s data and created a “chart of the day” describing the share of display ad impressions for top publishers. SAI notes that “Yahoo came in a distant second place for Q3 2010 with 141 billion display ads and 11% of the market….Facebook’s share of the display market has that ‘hockey-stick’ growth, which should be scaring Yahoo, Google, and AOL.”

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