Tina Brown’s first issue of Newsweek features Hillary Clinton on its cover

Tina Brown's first issue of Newsweek debuts this week.

Tina Brown’s first issue of Newsweek, which debuts this week, features Hillary Clinton on its cover.

On “This Week with Christiane Amanpour,” Brown showed the cover and said of the Secretary of State:

“I think what’s interesting right now is that Hillary Clinton, in fact, has actually at last met her moment, in a sense. Because her long-held conviction has always been that women are the leading indicator. That if you empower women, you’re gonna make huge changes in the democracy movement and, of course, in the GDP of the countries concerned. And she’s been pounding that drum for a long time.

So this issue of Newsweek, you see her really in action, what she is doing. We followed her, for instance, on a trip to Yemen just a few weeks before the Arab revolution and saw her conducting a really robust town hall, where people were being encouraged to talk, were being encouraged to ask about women’s rights.

And after that meeting, she met with a few of the women who clustered around her and asked her and said, ‘Can you help us educate women here, about the country here?’ “

Tina Brown's Talk magazine debuted in August 1999 and folded in 2002.

Interestingly, Brown also featured Clinton on the debut issue of her short-lived “Talk Magazine,” as ABC News and others point out.

Brown took over as editor-in-chief of Newsweek when her Daily Beast website merged with the magazine.

She has said that she plans to cultivate an audience of women.

Of the six stories highlighted on Newsweek’s cover, three are about women:

  • “150 women who shake the world”
  • “Women make lousy men” by Kathleen Parker
  • “Hillary’s War: How she’s shattering glass ceilings everywhere”

Arianna Huffington, who will soon oversee editorial operations at AOL when that company completes its purchase of her Huffington Post, has also indicated women will be an important part of the strategy.

Huffington will join Brown on the final day of this week’s “Women in the World” event, sponsored by The Daily Beast, when they discuss “Women and Media 3.0.”

Clinton will participate in the summit as well, along with former Secretaries of State Condoleezza Rice and Madeleine Albright, U.S. Sen. Kirsten Gillibrand (Clinton’s New York successor), and “Tiger Mom” Amy Chua.

Amanpour will moderate a panel at the event on the subject of women in the Arab uprisings. MSNBC’s Mika Brzezinski will moderate panels on leadership and why women are “stuck in the middle.”

Disclosure: I am an occasional paid contributor to AOL’s Politics Daily.

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  • http://www.poynter.org Poynter

    Hi, William. Women make most of the daily household purchases (e.g. food), and so are worth quite a bit to the websites that capture their attention and deliver them to advertisers (for specifics, see http://www.unicast.com/Pdfs/what_women_want_from_the_web_2010.aspx). Women also have been outnumbering men on Facebook and Twitter, two places that can drive a lot of page views to websites, which can drive revenue (see http://blogs.wsj.com/digits/2009/10/07/women-outnumber-men-on-social-networking-sites/). –Julie Moos, Director of Poynter Online

  • http://www.poynter.org Poynter

    Hi, Joanne. I was surprised the event was by invitation only. Given the speakers, it seems like they could have sold tickets and generated revenue for themselves or raised some money for a cause supported by the speakers. Good question on who will write the content. So far, most of the high-profile hires have been men. Keep an eye on that and share what you observe. –Julie Moos, Director of Poynter Online

  • http://twitter.com/PunditMom Joanne Bamberger

    But will she cultivate content written by women? And I find it interesting that the event is invite only.

  • http://twitter.com/Kuhnwilliam William Kuhn

    Can someone explain to me why both Tina B and Ariana H are going after women as their target? Do men not read or spend money any more?

  • http://twitter.com/cakedoodle Curtis Taylor

    Hillary is amazing to me. She would’ve been a strong president for us…

  • Anonymous

    Not sure if Hillary Clinton should be the right role model here. Seems like she gets ignored until Zero needs some female fact time and then she gets trotted out. For being the Secretary of State she sure doesn’t seem to get the support she should and most of the time Zero sends men he trusts or his advisors trust to do the job when it gets tricky. The men go to Lebanon and Saudi Arabia and the troublesome spots and she gets send to conferences.

    She also doesn’t like to be reminded that she is only there because of her husband and his celebrity and not hers. Very touchy subject with her. Should not be that way if she actually is capable of doing the job she holds. Probably she could do it very well but it does not seem as if the president has any faith in her really.