Report: Gannett to give page view bonuses to writers

The Big Lead
Jason McIntyre reports USA Today outlined in a conference call its plan to pay annual bonuses to writers based on page views. “The goal, obviously, is to get writers thinking digital,” writes The Big Lead editor-in-chief. “But once writers start scrutinizing their page view tallies, and realize slideshows, rumors, and celebrities drive traffic, what will be the impact?” || McIntyre tells Romenesko:

My source was on the conference call, so it’s rock solid. You knew this change was coming.

Gannett Blog founder and former USA Today reporter Jim Hopkins says:

This tracks with something I was told earlier, about reporters getting trained on using Omniture so they can track traffic on their stories.

Gannett spokeswoman Robin Pence has been asked to comment.

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.

  • Kent Williams

    Oh Sweet! Gannett found a new way to suck!

  • Fred Hoffmann

    Unbelievable. I can’t wait to see what random lies will be generated for HITS on a website. Terrible for any credibility as far as a journalist…