Many j-schools put minimal effort into their Facebook pages

PBS MediaShift
Some of the biggest names in journalism education are ignoring their Facebook pages, reports Jennifer Paull. The Missouri School of Journalism Facebook page has been up for several years, but there’s no content to speak of — even though it has more than 1,500 fans. The only recent activity: “Missouri School of Journalism edited their Phone, Birthday and Website.” Paull writes: “Columbia University has a similar problem. The last time the page put content on its own wall was July 2009. Before that, it was August 2008. This seems incredibly unusual for a school that has such a strong Twitter presence.”

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  • Wendy Loughlin

    I encourage you to look at the Facebook page for the S.I. Newhouse School of Public Communications at Syracuse University — We update content frequently (usually several times a day) – mainly news and events generated by the communications office, but also links to student and alumni projects and various other things of interest. While resources (human or otherwise) can certainly be an issue at times, we have found Facebook (and Twitter – we have a pretty strong presence there at @NewhouseSU) to be valuable tools in the PR effort. And we’ve been pretty successful at monitoring the conversation in both places, and responding to questions or comments as they come up. The feedback has been useful to us.

  • Chris A. Winters

    The reason is simple: Facebook has proven to be a poor tool for businesses, unlike Twitter, which seems custom-made to be an advertising vehicle. For one, Facebook seems too focused on trying to replace friendships with stupid games and apps that don’t have much function other than annoying your friends. And the fact that they keep changing the ground rules on privacy and data protection only reinforces the fact that they’re not to be trusted with something as valuable as being included in a business strategy.