Personalized news biz heats up with Trove open to public and on horizon

AllThingsD / INFODocket
The Washington Post’s Trove, a personalized news service, is now open to the public, with a welcome note from Washington Post Co. Chairman and CEO Don Graham. Meanwhile, Peter Kafka of AllThingsD has noticed that, a similar service with roots at The New York Times, has launched a new site that seems to indicate that it’s close to launching. The services are different — Poynter’s Damon Kiesow did a full rundown of Trove and TechCrunch reviewed earlier this year. The goal is the same: Use technological means (and in Trove’s case, some human) to give people what they want to read from a variety of sources. Kafka notes, “the most interesting thing about is that it’s an aggregator blessed by some publishers that haven’t always been hospitable to aggregators.” But he adds that he “won’t be surprised to see some publishers who haven’t signed on rattling their sabers when launches — just like the Times and the AP have in the past. Glad to see they’ve come around.”
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  • Gregg Freishtat

    While adoption of aggregation is interesting, consumers do not want to go to 20 sites for 20 things they are interested in seeing. This is why Flipboard and Huff Po are enjoying such success — they stretch the bounds of “fair use” to give readers almost everything they want on one site. No publisher can complete if they have to produce all content organically. Just too expensive. But, publishers will never build a business worth building with pure aggregation. If publishers send consumers away for each piece of content they aggregate they just won’t make enough money to make it worth while.

    Publishers must figure out how to curate actual third party content into their own sites so consumers can find the depth and breadth they seek without having to leave the publishers site. This way publishers grow “attention”, page views and revenue. Consumers get to discovery content from around the web through the “lens” of a trusted brand – the publisher site they chose. Publishers enhance their relationship with consumers and can monetize their content both on their site and others they choose to allow their content to go to.

    Aggregation will grow up into something brand new….

    Gregg Freishtat
    CEO, Vertical Acuity