Updated New Yorker app lets iPad users subscribe for $1.50 an issue

MediaMemo | paidContent.org | New York Times
The magazine was $4.99 per issue with the New Yorker’s original iPad app. With the new app, an annual subscription to the New Yorker is $59.99. (The yearly print subscription is $69.95.) Also, New Yorker print subscribers can now read the iPad edition for free.

Staci Kramer on the best offer for New Yorker readers:

Print and digital for $39.95 for one year or the bargain-basement rate of $69.95 for two years [is] easily the best deal of the lot and one that could goose print subscriptions. It should be low enough to bring in some new digital subscribers and a good enough deal to get some who might consider going digital only to keep print, too. The added access for print subs gives the New Yorker more of a sell for advertisers. [UPDATE: Kramer has clarified the figures.]

From David Carr‘s column on selling advertisers on tablets::

If you wanted to get your message in front of a reader of The New Yorker, it would cost you $141,174 for a full-page ad in the magazine’s glossy pages. What would it be worth to reach the same reader if he or she were on an iPad? More, less or the same?

That is the one very pertinent question after an active week in magazine publishers’ fitful effort to be part of, rather than run over by, the digital revolution.

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  • Anonymous

    As a New Yorker subscriber this is EXACTLY what I was waiting for. I was unwilling to pay twice for the same issue, so the iPad app was useless to me until now. (As for the price, keep in mind that the pricing of all magazines is somewhat elastic if you’re willing to call customer service.) Long story short: the New Yorker just cemented my loyalty.

  • http://twitter.com/koki_cf koki

    I disagree. You’re getting way more than twelve issues (of which those twelve issues cost around $20 a year if it’s a traditional magazine), and it’s cheaper than the print subscription. There is nothing to complain about.

  • Anonymous

    Still $59 too much.