NYT share of newspaper sites’ traffic hits 12-month low

The Times’ share of page views for all U.S. newspaper websites dropped from 13 percent in March to 10.6 percent in April — its lowest share in 12 months, reports Nat Ives. A Times spokeswoman tells him that the numbers are still “very strong and we’re very pleased.” She goes on:

When you look at these numbers at Yahoo News and MSNBC that suggests that there was a dip in news. Despite that, and given that this is the first month where you can see the traffic patterns post-digital subscription launch, these are actually better number than our internal projections.

Despite the significance of the news, which can’t be discounted, we retained our ranking in terms of unique users, page views and engagement, and that’s important.

Meanwhile, a CitiBank analyst has reiterated his Buy rating on shares of the Times Company, saying the paper appears to be approaching break-even with its Web site, even though traffic is likely down 20 percent since the paywall went up in March.
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  • http://www.poynter.org Poynter

    Hi, @twitter-19903202:disqus. Here’s a list of where The New York Times falls in traffic, relative to the BBC, Mail Online & the Guardian:

  • http://twitter.com/MonsieurOblong Monsieur Oblong

    NYtimes hates their customers. They charge $X for smartphone+web, $Y for tablet+web, and $X+$Y for smartphone, tablet, and web. They’re double-charging you for web, rather than offering you a discount on the package deal. If I pay $Y for tablet+web, why on earth would I want to pay $X to add a tiny smartphone screen to this package, and pay a 2nd time for web? What if I have a phone and and web access, but would like to add a tablet? This more than doubles my price. What does it do to my discount offer? These people are clueless.

  • http://twitter.com/Morus1516 Greg Callus

    With respect, this research is fatally flawed if it only looks at US newspapers sharing the US web traffic. If the BBC, Al Jazeera, Daily Mail and Guardian websites aren’t featuring in the calculation, then the whole picture is warped. The Guardian posted a “49m unique visitors” month recently – a new high. I imagine much of the extra new traffic is taken from the NYT post-pay-picketfence, which is why both the Guardian and Mail are making investments of top staff in the US. Anyone selling research on web traffic based only on sites belonging to news organisations traditionally in the US is potentially misleading their customers.