Tumblr now has about the same number of bloggers as WordPress

WordPress has been around for eight years, and Tumblr just four. In the past six months, the number of Tumblr users has nearly tripled, reports John Asante. (There are more than 7 million Tumblr blogs.) Mark Coatney, who joined Tumblr last July after editing Newsweek’s Tumblr, talks about Tumbling with NPR’s “Morning Edition”:

It’s more almost like, you know, an email experience in a way. You’ll dash off an email or do a tweet or something like that because it’s quick and easy, so it’s kind of taking that thinking and applying it to blogging.

It kind of speaks to what I think is a new and emerging thing in journalism, which is kind of talking to your audience on a peer-to-peer level as opposed to the broadcast model where you put it out and people consume it.

> Earlier: Coatney says his job is to introduce Tumblr to big media

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  • http://mymediainfo.com/ Renee

    I actually have both a WordPress and a Tumblr and use them for different purposes. For actual professional  content and blogging I would use WordPress, while I would use Tumblr for sharing  non-professional content such as sports, poems, quotes and photos. I completely agree it does seem that the majority of users on Tumblr do simply reblog, and more times than not its aesthetically pleasing content that gets reblogged, regardless of the deeper content (or lackthereof). This being said, I don’t think WordPress and Tumblr are really as similar as they are made out to be.

  • Anonymous

    That’s an essential point that makes this comparison just about worthless. There are actually more WordPress.org installations (9.7million) than WordPress.com blogs (9.2million), at least according to this:


  • http://twitter.com/AMAXRA AMAXRA

    I had a tumblr for years and recently switched to wordpress. I’m way happier now – tumblr struggles to have the interface for semi-professional, even informative content. I found that most bloggers on tumblr just reblog photos. Entertaining, but not value-adding to me.

  • http://www.wordyard.com Scott Rosenberg

    Tumblr’s success is notable and undeniable. But the WordPress comparison is more than a little dodgy. 

    WordPress.com is a hosted service that’s been around since Nov. 2005 and that is what the NPR story seems to be comparing Tumblr’s numbers with (WordPress.com has about 20M accounts according to its own report). Yet NPR references WordPress as having been around eight years: what’s been around eight years (since 2003) is the open source WordPress platform available from WordPress.org, which has millions more users. The confusion is understandable. Still, these distinctions are worth keeping clear.