The Onion uses a real social media strategy for fake news

The Onion recently passed the milestone of 3 million Twitter followers by using “many of the same tactics used by real news outlets,” Mashable’s Sarah Kessler reports. Onion Project Manager Matt Kirsch says they live tweet major events, like the Oscars and the Super Bowl, sometimes with writers contributing in real time. The Onion also jumps onto developing stories, such as the killing of Osama bin Laden. One secret to Twitter success: The power of a great headline. “The Onion is perfect for Twitter because our headlines are so entertaining — we can create our own news and make it seem more exciting,” Kirsch said. || Related: What The Onion can teach real news organizations about social media

Following the death of Osama bin Laden, The Onion made up facts when few were available. This shortlink was clicked almost 7,300 times.

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.

  • Classifieds

    A strong headline with weak content on the body negatively effort on the image of a news resource.  Usually the yellow press likes to make very strong titles, but the content is poor. Strong new site must have exactly exciting news, not only headlines

  • Anonymous

    Their Facebook feed is AWESOME.