Publishers share lessons from launching newspaper paywalls

eMedia Vitals

Ellie Behling distills some best practices for newspaper website paywalls from publishers that have launched them this year. Among the takeaways:

  • Analyze revenue potential, not just audience. You might lose some visitors and still make more money.
  • Base your decisions on thorough research data, not opinions.
  • Stay flexible; you’ll likely need to adjust something after the paywall launches.
  • Invest in content worth paying for.
  • Communicate with and listen to your readers.

Read more tips and explanation in the original post.

Earlier: Why The New York Times’ leaky paywall works

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.