Spin will publish only six issues in 2012, down from 11 this year. The music magazine also plans to cut its rate base to 350,000 to 450,000, “an acknowledgment that the Web is replacing print for its mainly young, male readership,” reports Lucia Moses. Spin Media CEO Alan Nichols tells her the decision was more about responding to changing reader habits than cutting costs. “It’s right-sizing for print,” he says. Moses writes:
While cutting back on print, Spin has been ramping up digitally. Earlier this year, it introduced a $1.99 iPad app called Spin Play, featuring a streaming playlist. In 2012, it plans to redesign Spin.com with a greater focus on reviews, blogs, and news.