- 90 percent of respondents say they’re reading as much or more magazine content since they began reading via a mobile device.
- 63 percent say they want even more digital magazine content.
- 76 percent say they want more electronic newsstands.
- 55 percent say they like to dig into the digital archives of a magazine.
- 70 percent say they’d like videos in digital editions to run less than a minute.
The survey included 1,009 adults who use magazine-branded apps on a tablet or e-reader, the Association reports.
Reaction from Peter Kafka of the All Things D blog:
After an initial wave of excitement about iPad magazines, some publishers have dialed back their enthusiasm. But the readers who have actually downloaded them like them quite a bit.
But fans of e-books say they insist on sticking to conventional books for their children:
“It’s intimacy, the intimacy of reading and touching the world. It’s the wonderment of her reaching for a page with me,” said Leslie Van Every, 41, a loyal Kindle user in San Francisco whose husband, Eric, reads on his iPhone. But for their 2 1/2-year-old daughter, Georgia, dead-tree books, stacked and strewn around the house, are the lone option.
“She reads only print books,” Ms. Van Every said, adding with a laugh that she works for a digital company, CBS Interactive. “Oh, the shame.”
Related: In case you haven’t seen this yet: A “Goodnight, Moon” parody — “Goodnight, iPad.”