Twitter followers want links to otter slide shows, not your stories

The Truant Muse
Heidi Moore, New York bureau chief for “Marketplace,” says it’s fitting that her 50,000th tweet linked to a slideshow of otters rather than one of her own stories. She’s disappointed that so many journalists use Twitter for broadcasting and promotion: “Readers and followers rightly see this as a pompous and self-serving use of their time and attention. If readers wanted to read only your stories, they would add you to an RSS feed.” Moore says about 99 percent of her 45 tweets per day are “links to or retweets of the news stories of other publications and reporters,” and her high retweet rank means “almost everything I share with readers, they share with other readers.” || Related: Pew says Fox News leads in Twitter engagement, while most news orgs just share links ( | Om Malik says the biggest lesson he’s learned in 10 years of blogging is, “Blogging is communal. … Every connection has lead to a new idea, new thought and a new opportunity.” (GigaOM)

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  • Steve Myers

    @twitter-14067246:disqus , I think Twitter is an ideal way to tell people what you find most interesting and promote your own work. Some people only promote their own work, which can turn people off. (I go through phases; depends how much reading I do outside of work.) Your point about working Twitter into the constellation of platforms is a good way to think about it. 


  • Anonymous

    This is a reporter whose beat is Wall Street? Charged with covering the “culture of banks, companies, financing and markets”? Shouldn’t take your eyes off of those for a second during the day.  Who benefits by tweeting otter videos, anyway? 

  • Eric Deggans

    I think anyone who doesn’t tweet their own work is crazy. Why would you pass along a slideshow of otters rather than links to a story you worked days, weeks or months to research and prepare? People follow my Twitter feed mostly because they want interesting information and conversation on the topics I cover. If my own work isn’t among  that stream of posts, then i’m on the wrong beat. What i find, is that different stories get different levels of coverage from me across an array of media platforms which also includes Twitter. today, I tweeted updates and thoughts on Conrad Murray sentencing, along with a link to a story on local TV ratings on my blog. Yesterday, i tweeted a link to a blog post on a local station which mistakenly broadcast footage of a nude football player; that blog post was also published in the newspaper where I work today. I think the mistake is in thinking of Twitter as a separate platform, rather than incorporating it into a constellation of platforms where you are constantly providing material.

  • Eric Deggans

    I think,

  • Anonymous

    The majority of tweets are inane as otter photos. People tweet too much, retweet too much. I had to set up a second twitter account just so i could get away from the useless dreck. Anyone with 50,000 tweets is a pest, not a journalist. I hate to see great journalists like David Carr wasting their talents tweeting while overrated ones like Brian Stelter try to tell us it is his best work. Sadly, it is.

  • Anonymous

    I had to stop following Moore — who ostensibly covers a beat I follow — because her twitter stream is so inane and pointless. And she just tweets waaay too much, as you can see in this item. 

    Is American Public Media OK with her getting into long twitter conversations about her dating life, and linking to otter slide shows, etc. etc. during work hours? 

    And rather than tweeting otter slideshows and dating complaints, how about making a call or two, or reading on her beat, or digging deeply into some important story? Does she do the former because producing two minutes of conventional-wisdom pablum about why the stock market has gone up or down takes only an hour a day, at most? 

  • aoscruggs

    I read the original posting. I understand Twitter as engagement, but I’m not, I repeat, not going to post cute animal photos. That’s boring.
    And as for tweeting my content. I don’t have much choice.I work for myself, not a single publication. If I want a larger audience, I’ve got to tweet my own stuff.