Is it time to re-examine publishers’ increasing reliance on third-party tools like Facebook and Twitter?

“These are not just distribution networks, they record the fragments and fingerprints of how your readers and sources interact with what you do. … If the prospect of Rupert Murdoch buying Twitter makes you rethink your digital strategy, chances are you should be rethinking it already.”

Columbia University's Emily Bell

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.