Forbes’ ‘Media Map’: NPR’s popular in Oregon, ABC News in Arkansas

Using data from, Forbes has built a map that lets you see where various media properties are popular. Mousing over a news organization’s name gives you a brief look at where it’s most popular; clicking its name gives you a list of stories that made it popular there, a more nuanced view of its reach. You could have fun for hours with this: Note the similarities, for instance, between where The New York Times is popular and the results of the 2008 election. The Times is most popular in blue states, while got its biggest hits in Idaho (red), Alaska (red), South Dakota (red), and Iowa (blue).

An interesting observation:

Michel quickly acknowledged that the District of Columbia is not a state. The Washington Post, according to the map, is most influential in the states surrounding D.C., as well as in Kentucky.

The map, Forbes says, will be updated monthly.

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  • Tracy Faye Harris

    To add to Michel’s comment — none of the four mentioned are Gannett papers. At least two states with major Gannett properties — Kentucky and Tennessee — are most influenced by other organizations. (And surprising ones, at that — The Washington Post in Kentucky and HuffPo in Tennessee).