Three years after the Seattle Post-Intelligencer went Web-only with a small staff, Crosscut’s Hugo Kugiya looks at how the news organization, where a “dozen or so journalists, various part-time bloggers, and the outside publications that provide content for the site are what remain of the P-I brand,” is fulfilling the mission it set out for itself.
Kugiya says that’s “really two questions, one of business, the other of emotions.” A Hearst executive commends the P-I’s ability to break stories and says it’s a “quasi-national medium with a local bent” that sells “links to content on other Web sites and from Hearst Media Services, which is a full service digital advertising agency.” Kugiya also has many interesting takes from former employees (no one at the P-I responded to his interview requests). Just one: “It still does original reporting, so it’s not fair to say it’s just an aggregator or a portal,” Kery Murakami tells Kugiya. “It seems to be a site trying to do things on the cheap but with no clear mission.” || Earlier: New SeattlePI.com Strategy: ‘Experiment a Lot, Fail Fast’ (Poynter) | How Is Seattle P-I Doing, One Year Later? (Poynter)