Univision exec: Second-generation Hispanics watch Spanish-language TV too

“Interestingly enough, the most quote-unquote acculturated city in the United States is San Antonio, Texas, where a vast majority of Hispanic citizens speak at least some English as compared to other heavily Hispanic markets. And yet we’re No. 1 in early news, we’re No. 1 in late news and we’re No. 1 in primetime in that market. So it can’t be about language. It’s about cultural relevance.”

Kevin Cuddihy, Univision's television group president

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.