Mother Jones doubles previous traffic peak with video of Romney on 47%

Controversial video of GOP nominee Mitt Romney talking to donors made its way to “Mother Jones” magazine Monday via Jimmy Carter’s grandson. Here’s the impact, by the numbers.

215,000: Mother Jones magazine circulation

About 2 million: Pageviews for story with Romney 47% video, “double the magazine’s previous 24-hour record,” Mother Jones co-editor Clara Jeffery told The New York Times.

384,000+: Twitter mentions of “47%” and #47percent since the video was released.

$$$: Value to the magazine’s fundraising drive to be determined. Publisher Steve Katz told Nieman Lab, “we did see a spike in donations and subscriptions yesterday, although we’re still interpreting the results and can’t share the dollar amounts at the moment.”

At least two: Suggestions the media doesn’t care whether the video was recorded illegally.

Video metrics company Visible Measures compared the “47 Percent” video to Romney ads and Clint Eastwood’s appearance at the Republican National Convention.

Co-editor Monika Bauerlein “encouraged tipsters who might have a similar video of the president to send it her way. ‘These are the revealing moments about the people who run our country,’ ” she told The New York Observer.

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  • Anonymous

    You’re using a comment by James O’Keefe as a legitimate complainant that the press doesn’t care about whether or not the video was obtained legally?

    The man for whom Poynter invented the term “entrapment journalist” (I guess so that he could be included in the journalism community)?

    As a side note, can a presidential candidate on the campaign trail at a donor function make comments about his policies and beliefs that are NOT for dissemination to the public? What does that say about the people we are willing to elect? And what does it say about what candidates say and how much integrity it has? In the realm of campaigning, what rights to privacy does a candidate have? Where is the line?

    I think these are the kind of things that are important to journalism. Number of pageviews is a distant second, if that. But, as often happens at Poynter, the business of journalism is first and the principles of journalism second.

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  • 3B Birdy

    Romney is a great believer in redistribution for every $10m he takes in donations, he gives $20m back in negative press. #romcom2012

  • CowtownBassGirl

    You should have tracked #romneyencore also. Except for the bots, it was top trending in the US