Time has two+ covers this week, Businessweek sticks with one

Time subscribers in the Northeast are receiving a Hurricane Sandy cover; the photo was taken by Benjamin Lowy and posted on Instagram, Time Editor Rick Stengel writes in an editor’s letter. Time hired five photographers to capture Sandy shots via Instagram; here’s its gallery of Sandy photos. The magazine’s Sandy coverage will be in front of its paywall, a Time spokesperson tells Poynter in an email.

The rest of the country, Time Editor Richard Stengel writes, will “get our election special with split covers featuring a Venn diagram: one has the case for Romney on top, the other has the case for Obama on top. Hold it each way and a different candidate is on top. It’s up to you.”

Time counts this as two separate covers; I have taken the liberty of animating the cover to avoid the appearance of favoring either candidate.

Bloomberg Businessweek, meanwhile, is making do with a Sandy cover that’s less accommodating of alternate views.

On Twitter, Businessweek Editor Josh Tyrangiel goes there:

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  • http://www.facebook.com/profile.php?id=100001636800284 Dennis Vest

    No wonder Bloomberg Businessweek is losing readers. It’s always classy to call someone “stupid” when there is zero evidence to support your view…Their magazine saw sales drop over 9% last year.

  • Anne Anderson

    You — and TIme and everyone else in the media — may be trying “to avoid the appearance of favoring either candidate,” but by focusing only on two candidates you effectively favor both at the expense of all the other candidates. That is unfair to the other candidates, and it is grossly unfair to voters.