Electronics giant Samsung will provide content for tweets sent through AP’s account during the 2013 International Consumer Electronics Show electronics show in Las Vegas, the press cooperative says in a press release.
The AP’s flagship Twitter account has more than 1.5 million followers. The tweets will be labeled “SPONSORED TWEETS” and the content for those tweets will be provided by Samsung and handled by staff outside the AP newsroom.
The AP developed internal guidelines in recent months so that it may build new business models in the new media landscape without compromising its newsroom values and principles.
In 2010, Twitter said it would “not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.” AP and Samsung did this deal together, AP spokesperson Paul Colford says in an email, so these tweets will be kosher as long as AP follows Twitter’s rules, including manually approving tweets before they blast out.
Did AP’s move inspired plenty of discussion on social networks.