There were 24.1 million tweets about the game, including 5.5 million about Beyonce’s halftime show, Twitter reports. That figure does not include the ads. Twitter appeared in half the Super Bowl commercials, according to Matt McGee at Marketing Land, who also counted four Facebook mentions, one YouTube appearance and one Instagram.
The commercials are anticipated, previewed and reviewed. Following Clint Eastwood’s “Halftime in America” commercial for Chrysler at last year’s Super Bowl, the car company used patriotism as a theme this year for a commercial about the military featuring Oprah Winfrey, and a spot about farmers, a version of which was produced by Farms.com and shared on YouTube in 2011.
Perhaps the most moving moment was when students from Sandy Hook Elementary school, where 20 children were killed, sang “American the Beautiful” with Jennifer Hudson.
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