More male sports fans chose local print newspapers than TV, radio, or other print outlets when asked to list all the sources from which they get their “news, information and/or analysis,” according a new study from the Newspaper National Network. That question doesn’t include online properties, which it compares separately. The report says that among those, print newspapers’ sites came out on top: “Sports Section of Newspaper Website” was the choice of 76 percent of respondents; 66 percent listed ESPN.com.
Asked about their experience reading newspapers, 72 percent agreed with the statement that those outlets’ coverage “provides me with more depth about the teams and players I care about than anywhere else”; 63 percent said “I look forward to reading certain writers.”
The study polled 404 male sports fans between the ages of 18 and 54, half of whom said they read sports pages more than twice a week.