Bloomberg Businessweek is expanding its alternate delivery program via a partnership with Gannett, the magazine will announce Monday. Subscribers in Cincinnati, Asheville, N.C., and 13 other markets will by July be able to receive their magazines via Gannett’s newspaper-delivery apparatus.
Alternate delivery systems will become more important for many weekly magazines and community newspapers if the the United States Postal Service goes through with its proposal to eliminate Saturday delivery. In February, Businessweek’s head of manufacturing and distribution, Bernie Schraml, told Poynter that one issue with alternate delivery is that the USPS prohibits private services from delivering to customers’ mailboxes.
Customers who receive Businessweek via the Gannett partnership will get their magazines in a polybag delivered with their newspaper or on their doorstep if they’re not a subscriber, Businessweek President Paul Bascobert told Poynter.
Businessweek’s alternate delivery program currently reaches 21 markets.