Planet Money’s crowdfunded T-shirt project surpasses goal by more than $200,000

Kickstarter | | Baratunde Thurston

Donors to Planet Money’s crowdfunded project to report out the life of a T-shirt have contributed more than five times the amount of cash the program hoped to raise in a Kickstarter campaign. In its pledge, the program says it will:

…Meet the people who grow the cotton, spin the yarn, and cut and sew the fabric. We’ll ride on the cargo ships that bring our t-shirt from factories in Bangladesh and Colombia to ports in the US. And we’ll examine the crazy tangle of international regulations which govern the t-shirt trade the whole way.

With eight days to go, the NPR show’s campaign has raised more than a quarter-million dollars, far beyond the $50,000 goal it set at the project’s outset. Donors who pledge $25 will receive a T-shirt, which features a squirrel holding a cocktail.

Planet Money contributing editor Alex Blumberg told’s Andrew Lapin that any money raised in excess of the original goal would go “toward a ‘news reporting boot camp’ to bring station reporters to NPR headquarters in Washington, D.C., where they will learn tricks of economics reporting from the Planet Money team.”

Quite a few journalistic endeavors have had success with crowdfunding:

Baratunde Thurston is making an online series about crowdfunding. Here’s Funded’s “sizzle reel”:

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  • Teelaunch

    We’d love to help out with your t-shirts!