A not so clearly worded blog post by Twitter engineer Brian Wallerstein created low-level panic among digital-content folks Monday. “Starting today, you will see a new ‘Related headlines’ section on Tweets that have been embedded on websites,” Wallerstein wrote.
Everybody chill! Your close competitors’ headlines aren’t going to show up when you embed tweets. Those headlines will appear on the page for tweets you’re linking too. This post on Twitter’s developer’s blog explains things a little more clearly:
When you embed Tweets in your content, the headline of your article and Twitter account will be surfaced on the Tweet’s permalink page for all to see. We think this will help more people discover the larger story behind the Tweet, drive clicks to your articles, and help grow your audience on Twitter.
Still, some sweet out-freaking, including by me, followed quickly.