Thirty-four percent of millennials surveyed watch mostly online video or no broadcast television, new research from The New York Times says.
Brian Brett, the Times’ executive director of customer research, is scheduled to present the research at the INMA Audience Summit in Las Vegas Thursday.
The study surveyed more than 4,000 online video users. Among other findings: News sites were more popular than sports for online-video watchers, but they were far less popular than video hosting sites like YouTube.
Users reported spending the most time with funny videos, movie clips, music videos and then news.
When it came to a choice between reading the news or watching a news video, 50 percent said they’d choose the latter if they wanted to be entertained.
And 59 percent said they’ll likely watch pre-roll ads if they know they won’t have to wait long for their content.
Pew also released research about online video use Thursday. It shares some of its findings in … an online video.
The study found that people with higher incomes and educational levels were more likely to watch news videos.