Facebook is testing a feature called “Stories to Share” to alert publications when they have a piece of content that may do well on the social network. “For instance, TIME can see suggestions of stories they have published to TIME.com but they have not yet shared to their Facebook fans,” Justin Osofsky, Facebook vice president of media partnerships and global operations, writes in a post.
The feature rolled out to some publishers, Osofsky writes. (I just noticed it on the admin panel for Poynter’s Facebook page.)
The company also suggests posting more content as a way to improve Facebook engagement. Sites that posted more frequently increased their referral traffic “by over 80%,” Osofsky writes.