Toronto Star reporter performs extensive test of special underwear

Toronto Star

Toronto Star tech reporter Raju Mudhar conducted a real-life test of Shreddies, underwear whose motto is “Fart with confidence.” He tries to “create a Dutch oven” — OK, here’s a definition — which he describes as “one of those couple ‘games’ that I have been pulling on my wife for years.”

He “wore Shreddies for three days around town” and found they “seemed to work pretty well, although I wasn’t particularly gassy.” He also tried them out at work:

Sure, I let a couple fly — including one attempt on an elevator at work, which has mirrored walls, so I watched all the faces for familiar signs of putrid smell recognition, but no joy.

The takeaway here — besides never, ever get on an elevator with Raju Mudhar? They worked pretty well. Even at home.

Back under the sheets in the Dutch oven, I let loose a few. One loud one and a couple of quieter follow-ups. Speaking scientifically, the problem with fart testing is that each one is a random occurrence, so you never know exactly what their stink level is going to be. There is no control group to compare it with.

My wife inhales a big whiff and says: “I don’t smell anything.”

Something that passed less easily: The decision whether to recognize Mudhar’s work, which briefly paralyzed Poynter Online’s staff Wednesday.

When I asked my colleague Craig Silverman whether there were ethical issues with Mudhar’s story, he said, “Clearly the issue is whether it’s ethical to subject fellow citizens and spouses to flatulence and the dreaded Dutch Oven in order to get the story. In my view, it is unethical to review a product without giving it a proper testing. In that respect Mr. Mudhar was duty bound to suit up and cut the cheese. Though the choice of Dutch Oven is certainly a debatable one, and perhaps grounds for divorce.”

Via instant message, Interim Poynter Online Editor Sandee Oshiro invited this blogger to make a case for the post. A partial transcript of our conversation follows:

me: Well if you look beyond the subject matter
this guy really did a lot of work on this review
Sandee: That’s hard to do.
me: including: trying it out on unsuspecting colleagues
which: ECH!
I mean, I guess you could make the case he was working
so work was an appropriate place to fart
if you don’t want to publish it I understand
Sent at 2:52 PM on Wednesday
Sandee: I’m thinking…and torn because on one hand we want to reach out to a demographic that would find this amusing as opposed to, well, old farts.
me: Craig gave me a quote if you want to pursue the ethical angle
or you can … pass hahahaha
Sandee: LOL! We should just post this chat.

I also sent Oshiro this tweet from Mudhar, trying to shore up the business-of-media angle:

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.

  • Charles Apple

    Hilarious. :)

  • danbloom

    Dan Bloom says: August 16, 2013 at 8:25 pm. Paul, not sure if you wrote the headline, but there are over 100 Anti-Dutch slurs in the English language, frm Dutch ovens to Dutch wife to Dutch uncle to dutch coruage and it is …

  • danbloom

    Dutch courage – Aggressiveness because of drunkenness. Not quite an ethnic slur, but I wouldn’t want to try those words in Holland, would you?

  • danbloom

    of words. For the English and Dutch alike, this enmity found a natural outlet in popular…. A “Dutch oven” is, on the face of it, not a derogatory use of “Dutch” as this …. Dutch. “High Dutch” was thus a slur on the Germans rather than the Dutch, ….. DUTCH UNCLE: Not a real uncle but someone who has close enough standing …

  • abeaujon

    Dan, the term “Dutch oven” (in its original form) probably refers to the cast-iron process invented by the Dutch. It’s not a slur. Here’s a good history of the term.

  • danbloom

    POYNTER media wire is really going downhill if this kind banter is posted and this kind unpost is posted here: this is news related? Grow up, peeps: re Sandee: I’m thinking…and torn because on one hand we want to reach out to a demographic that would find this amusing as opposed to, well, old farts. FULL DISCLoSURE I AM AN OLD FART GETTING OLDER DAY BY DAY..

  • danbloom

    Words like Dutch oven, Dutch wife, Dutch courage should be discouraged here, they are a slur against the Dutch people and originally orchestrated against them by the Brits. Truth be told. Dutch uncle. Andrew, you slur a lot of people lately, feminiists, now the Dutch, what’s next? SIGH