Atlanta station explains ‘25 news box pileup’


WSB-TV News Director Mike Dreaden tells TVNewsCheck’s Phil Kurz he’s not chagrined by the ribbing the station took for its coverage of the Atlanta snow disaster. The station at one point had 25 reporters on TV, something Jon Stewart called a “25 news box pileup.”

The reporters weren’t all live, Dreaden told Kurz: “We do not have the ability to do 25 live shots simultaneously.”

But the station had 25 reporters in the field ready to go live at any moment, Dreaden says. WSB used the news box to establish its presence in the field then switched to graphics with bullet points and text highlighting closings and other important storm news before anchors starting throwing the coverage to any one of the 25 reporters for a live update.

“I was proud of it because it showed the scope of our coverage,” Dreaden said.

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  • timwindsor

    How is the gridlock of a major metropolitan area a “pathetically stupid story”? If this isn’t news that is actually worthy of wall-to-wall coverage, I don’t know what is.

  • PhelpsHawk

    Sorry, Mike … the 25 liveshot box does exactly what you say is not true … it suggests you have 25 live shots. This ignores the fact that 25 reporters assigned to a pathetically stupid story is a wild misuse of resources. And how many of the reporters were doing stories about how stupid the situation was?