“We want to sound like regular adult human beings, not Buzzfeed writers or Reddit commenters,” new Gawker Editor Max Read says in a memo to the publication’s writers. Words like “epic,” “pwn” and “derp” are no longer welcome on the site. Read also says the word “massive” is “never to appear on the website Gawker dot com.”
He also asks staffers not to use strikethrough for corrections, preferring they “change the wording and link from there to a comment noting the corrected text.” He singles out a correction by J.K. Trotter that was done in “the proper spirit and is funny to boot.”
I meant to send this out on Monday but forgot. These are my exclamation points.
THE BANNED LIST:
• Strikethroughs. No more strikethrough tag. It’s HTML styling, and it gets stripped in Google searches, RSS, tweets, through copy-pastes, etc., completely fucking up our meaning, especially in headlines (e.g.: http://gawker.com/5974190/here-is-a-list-of-all-the-assholes-who-own-guns-in-new-york-city)
For corrections, rather than strikethrough, change the wording and link from there to a comment noting the corrected text, as Tom does here: http://gawker.com/thanks-ill-correct-it-and-link-down-to-this-correctio-1554296985.
(While we’re at it I want to note Keenan’s correction here, which is done is the proper spirit and is funny to boot: http://gawker.com/david-brooks-may-not-have-gotten-divorced-after-all-1555282728)
We should strive to make our writing clear and precise even absent any text formatting.
Jokes made using strikethrough are generally not worth saving.
• Internet slang. We used to make an effort to avoid this, and now I see us all falling back into the habit. We want to sound like regular adult human beings, not Buzzfeed writers or Reddit commenters. Therefore: No “epic.” No “pwn.” No “+1.” No “derp.” No “this”/”this just happened.” No “OMG.” No “WTF.” No “lulz.” No “FTW.” No “win.” No “amazeballs.” And so on. Nothing will ever “win the internet” on Gawker. As with all rules there are exceptions. Err on the side of the Times, not XOJane.
• The word “massive.” Is never to appear on the website Gawker dot com. Here’s a handy list of synonyms for your headline toolkit:
> huge, enormous, vast, immense, large, big, mighty, great, colossal, tremendous, prodigious, gigantic, gargantuan, mammoth, monstrous, monumental, giant, towering, elephantine, mountainous, titanic; Herculean, Brobdingnagian; monster, jumbo, mega, whopping, humongous, hulking, honking, bumper, astronomical, ginormous
A couple people asked on Twitter whether this memo is a late April Fools’ prank, so I asked Read. “Ha, no, not a prank,” he replied.