GOOD magazine plans to hire “an as-yet undermined number of reporters and designers to create both magazine and Web-first content,” Ricardo Bilton reports for Digiday. Cofounder Casey Caplowe tells Bilton the reconstituted magazine will take on topics from “what jobs mean today to the identity of modern American veterans.”
GOOD laid off most of its editorial staffers in June 2012 and relaunched as a community platform later that year. “We’ve always had a hard time describing GOOD in one sentence,” CEO Ben Goldhirsh told Poynter at the time. It laid off seven more employees the following year, because, as Goldhirsh told Poynter, the company needed “to build a team with more expertise in the social landscape.”
Bilton writes GOOD’s traffic “dipped to 517,000 last month from roughly 695,000 a year ago.”
“We’ve recognized that we did lose some of the footing for our media efforts in the last couple years, and are seeing a tremendous opportunity to bring that back and fine tune it to the way we’re all consuming media these days,” Caplowe told him.