Ad on Sun Sentinel’s front page promises long-lasting erections

Wednesday’s South Florida Sun Sentinel sports an eye-popping ad on its front page: “I’m ready. Are you?” it asks next to a woman fixing a sultry gaze at the camera. “When you come to our clinic you get FIRM,” Maxim Men’s Clinic promises.

Asked whether the paper had had any reaction to the ad from readers, Publisher and CEO Howard Greenberg told Poynter in an email, “I have gotten zero.”

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  • Ike Pigott

    Maybe the Sun-Sentinel happens to know more about its audience than we do…

  • Benjamin Payne

    If that’s the front page, I don’t want to know what the classifieds look like.

  • Adrian Uribarri

    The Nets are from Brooklyn, New York.

  • Camille Diola

    Awful! And no comments? Well, I’ll be the first.