The problem with Miami Herald’s plea for donations
Its approach — putting a small graphic at the end of each article — is too subtle and unsophisticated, says Steve Outing. “How about instead tracking frequent readers, and presenting them with a donation pitch after they’ve read a number of articles? And put it in front of their eyes, like between the headline and the first paragraph of, say, the 10th story they’ve read on your site.”
> “If you pay less, eventually you will get less”

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