In a post on BuzzFeed’s tech blog Friday, publisher Dao Nguyen recounted the heady hours after BuzzFeed published “The Dress,” a viral post that has so far attracted more than 28 million views.
According to Nguyen’s post, which chronicles a four-hour period after the post was published, BuzzFeed added 40 percent server capacity to handle the sudden influx of traffic the story generated. By 9:02 p.m., the post had already pushed BuzzFeed over its traffic record, with 431,000 active visitors on the site. Traffic continued to increase until it hit 673,000.
Nguyen also talked to Samir Mezrahi, a senior editor at BuzzFeed, about how the post gained traction on social media. He says he first tried tweeting it because BuzzFeed staffers were talking about it and saw a big response. Read more