WENDY WALLACE
Director, High School Journalism Program
RECENT WORK:
Developed and now maintain a web site for high school journalists, Poynter High (www.poynter.org/poynterhigh). Teach and mentor in Tampa Bay area high school journalism classes. Lead workshops and coach student newspaper staffs at regional and national journalism conventions.
| PROFESSIONAL SUMMARY |
| My journalism career began in a St. Louis classroom when I was a freshman in high school. Now I work with high school students who are interested in journalism in all of its new, interactive and digital forms, and I couldn't be happier to help them along.
I came to Poynter in 2004 after more than 15 years at the St. Petersburg Times. My career at the Times began as a general assignment reporter in St. Petersburg, then as education reporter and later business reporter in Tampa. After three years, I moved to the business side of the company and held a series of positions in Marketing, Circulation Marketing, Finance and eventually as head of the newspaper's in-house advertising agency, developing marketing and promotional campaigns for the Times.
After the birth of my second child, I returned to the Times' newsroom as a copy editor in 2001. Shortly after, I began doing some guest teaching for Poynter's student programs, leading workshops in advertising and copy editing. That work evolved into my current position, where I run the High School Journalism Program at Poynter and help with the Institute's development and marketing efforts.
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Wendy Wallace runs the High School Journalism Program at Poynter. She also helps with Poynter's marketing and development efforts.
She has an MBA in Marketing, a B.A. in Journalism and a B.S. in Decision Sciences from Indiana University. She was editor of the Indiana Daily Student and of her high school newspaper, the Kirkwood (Mo.) Call. Her senior year in college, she earned an internship at the St. Petersburg (Fla.) Times. After that summer, she finished graduate school in Indiana, then returned to the Times, where she worked in the newsroom and on the business side of the newspaper for more than 15 years. |
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