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The Poynter Institute: What We Do
All about Poynter, our mission and what you'll learn when you come to the Institute.
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Poynter's Mission Statement
The Poynter Institute is a school dedicated to teaching and inspiring journalists and media leaders. It promotes excellence and integrity in the practice of craft and in the practical leadership of successful businesses. It stands for a journalism that informs citizens and enlightens public discourse. It carries forward Nelson Poynter's belief in the value of independent journalism in the public interest.
The Poynter Insitute, St. Petersburg, Fla.
Founded in 1975 by Nelson Poynter, chairman of the St. Petersburg Times and its Washington affiliate, Congressional Quarterly, the Institute was bequeathed his controlling stock in the Times Publishing Co. in 1978. As a financially independent, nonprofit organization, The Poynter Institute is beholden to no interest except its own mission: to help journalists seek and achieve excellence.
  • Learn About Poynter
    On May 29, 1975, Nelson Poynter announced that the Modern Media Institute would be started and that Donald K. Baldwin, former editor of the St. Petersburg Times, would become the Institute's first director. In 1984 the school changed its name from the Modern Media Institute to The Poynter Institute...
  • Meet Our Team
    Good teaching requires knowledge and understanding. Poynter has assembled a faculty that has acquired both. Not only are our teachers skilled facilitators and moderators, they are scholars and distinguished professionals who teach through research and practice and who bring special expertise to every session.

More About Poynter Articles
Date Author Headline
2/4/10 Poynter Institute Irby: Graphic Photos Necessary in Disaster Coverage  Irby: Graphic Photos Necessary in Disaster Coverage
2/4/10 Poynter Institute McBride: Albany Paper's Approach to Story Was Sound  McBride: Albany Paper's Approach to Story Was Sound
2/1/10 Poynter Institute Ward Speaks at Social Media Cafe  Contentmarketingtoday.com quoted Poynter's Butch Ward in a story that offered social media tips for marketing and PR professionals.
1/29/10 Poynter Institute Edmonds: A Lot Has to Happen Before iPad Revolutionizes Publishing Industry  The News-Press quoted Poynter's Rick Edmonds in a story about whether the iPad will transform publishing.
1/29/10 Poynter Institute McBride: Media Has Obligation to Provide Understanding of Earthquake in Haiti  NPR interviewed Poynter's Kelly McBride about the ethical issues that journalists face when they become part of the story.
1/26/10 Poynter Institute Irby: World Should See Haiti Photographs  The New York Times' public editor, Clark Hoyt, quoted Poynter's Kenny Irby in a piece about graphic images from the earthquake in Haiti.
1/25/10 Poynter Institute Edmonds: NYTimes.com Meter Equates to Occasional Free Rides  Edmonds: NYTimes.com Meter Equates to Occasional Free Rides
1/22/10 Poynter Institute Mitchell: New York Times Must Experiment with Paid Content  Mitchell: New York Times Must Experiment with Paid Content
1/22/10 Poynter Institute Corrections, Clarifications  We do our best to correct mistakes on Poynter Online as promptly as possible. If you spot one, please let us know.
1/22/10 Sara Dickenson Quinn Apply now for Poynter's 2010 College Fellowship  Applications are now being accepted for Poynter's multimedia boot camp.
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