A.H. Belo says in its second-quarter earnings report that it will increase its investment in 508 Digital, "a new division at The Dallas Morning News that provides digital marketing solutions for underserved small and medium-sized businesses," from $3 million to $4 million this year. It expects to make $1.5 million from 508 Digital.
On the other hand, the company has scaled back a $4 million advertising and marketing campaign for the newspaper. It now plans to spend $2 million to $2.5 million on that this year.
Like other companies, A.H. Belo's print advertising is down more than its digital revenue is up. Overall revenue didn't decline as much as it did in the first quarter, however. Second-quarter earnings were $262,000, a margin of 0.25 percent. (more...)