Poynter. » Advertising

Twitter can now target viewers of specific TV shows with ads

Andrew Beaujon — Thu, 23 May 2013 20:24:37 +0000

Twitter | All Things D | The Wall Street Journal

Twitter will use “video fingerprinting technology” to track who was tweeting about a show, then direct ads to that person.

Whenever a commercial airs during a TV show,
… Read more

OC Register drops adult ads

Andrew Beaujon — Mon, 06 May 2013 19:57:09 +0000

OC Weekly

An Orange County Register spokesperson confirms a report in the OC Weekly that the news organization will no longer accept adult ads.

The Weekly’s Gustavo Arellano quoted a letter from Michael H. Burns, The Orange County Register’s … Read more

Online ad revenues up, sponsored content revenues down in 2012

Andrew Beaujon — Tue, 16 Apr 2013 16:35:42 +0000

IAB | The Wall Street Journal

Revenues from digital advertising reached nearly $37 billion in 2012, the Interactive Advertising Bureau’s annual report says, up 15 percent over 2011. Mobile advertising accounted for 9 percent of the total. Display advertising … Read more

Traditional digital ad buying needs to be revamped, says ad honcho

Joshua Gillin — Wed, 20 Mar 2013 18:48:13 +0000

AdExchanger

Online ad-buying may have problems with ghost sites, but Andy Atherton, senior vice president of online advertising exchange AppNexus, says the whole ad-buying process needs improvement.

Digital ad purchasing needs to adapt to new technologies and markets, … Read more

Ghost publishing: Lots of traffic and ad dollars, no audience

Joshua Gillin — Tue, 19 Mar 2013 19:11:12 +0000

AdWeek | … Read more

State of the News Media 2013 shows how industry is responding to ‘continued erosion’ of resources

Rick Edmonds — Mon, 18 Mar 2013 04:01:35 +0000

Newspapers’ fortunes, admittedly from a rock-bottom base, have been looking up lately — Warren Buffett and others have bought papers, digital pay plans are boosting circulation revenue, and new lines of business like digital marketing services are taking root.

But … Read more

In suit, newspaper association argues U.S. Postal Service gave mass mailer an unfair advantage

Andrew Beaujon — Mon, 11 Feb 2013 21:02:34 +0000

Newspaper Association of America

In a brief filed Monday, the Newspaper Association of America says the U.S. Postal Regulatory Commission “has given one company a price incentive to move advertising inserts out of newspapers delivered to consumers’ homes.” … Read more

How news organizations can sell sponsored content without lowering their standards

Jeff Sonderman — Fri, 18 Jan 2013 13:23:31 +0000

Advertisers want to be let out of the box.

They want to break out of the constrained 300-pixel display ad box that everyone’s eyes have learned to ignore, and leap into the stream of engaging content that readers actually pay … Read more

Google wins $1 million worth of USA Today ads in Print Advertising competition

Andrew Beaujon — Wed, 16 Jan 2013 14:28:56 +0000

The New York Times
Google Creative Lab won a print-advertising contest run by USA Today. Publisher Larry Kramer tells The New York Times “he could see how people may consider it ‘hysterical,’” Stuart Elliott writes.

First prize is $1 million … Read more

Flaming man, bear driving car fail to distract newspaper readers in ad

Andrew Beaujon — Wed, 09 Jan 2013 14:43:14 +0000

Newspapers Work | Paid Content

The Belgian publishers trade group Newspapers Work released an ad at Christmastime purporting to show the power of the printed word: They provided advertisers with a car and driver and then tried to freak … Read more