Amazon was not at its prime this weekend when it rush-delivered an object lesson in the wrong way to handle negative publicity — especially when the CEO of the company owns one of America’s most prominent newspapers.
Over the weekend, The New York Times published a harsh exposé that purported to lay bare a culture of workaholism that pervades the ranks of online retail giant Amazon. Drawing on interviews from more than 100 current and former employees, the article described an unforgiving workplace powered by “Amabots,” company-speak for the automaton-like state achieved by the most hardcore employees.
Such was the impact of the story that even the notoriously camera-shy Amazon made some of its employees available for on-the-record interviews. Their quotes come off sounding like airbrushed corporate-speak when compared to the harrowing anecdotes relayed by other staffers.